Plurafi
Professional Services

Marketing & Advertising Agencies

Retainer billing, media buying pass-through accounting, and campaign cost allocation for agencies. Nexus gives agency finance teams the P&L structure they need β€” gross revenue, net revenue, and contribution margin by client.

GAAPASC 606

The Marketing & Advertising Agencies Finance Challenge

Media Buying Pass-Through Complexity

Media bought on behalf of clients creates pass-through revenue and cost that must be tracked separately from agency fee revenue. Markup calculations, volume rebates, and agency commissions all need careful accounting treatment.

Client Retainer Revenue Recognition

Retainer agreements with deliverable milestones require ASC 606 analysis at contract inception. Variable monthly activity levels create timing differences between cash received and revenue recognized.

Freelancer & Contractor Cost Management

Agencies rely heavily on freelancers and specialist contractors. Tracking project-level costs against client budgets β€” and ensuring clients are billed correctly for approved costs β€” requires project accounting discipline.

How Plurafi Solves It

Client retainer and project billing
Media buying pass-through and markup tracking
Campaign cost allocation
Freelancer and contractor payment management
Agency P&L (gross profit, net revenue)
Production cost tracking

Built-In Compliance

GAAP (ASC 606)

IRS (1099 contractor payments)

Key Outcomes

Media pass-through

accounting automated

Client profitability

visible in real time

Freelancer costs

tracked to client budgets automatically

Built specifically for Marketing & Advertising Agencies

See how Plurafi handles your industry's complexity