Shopify and marketplace reconciliation, returns accounting, and contribution margin by channel for direct-to-consumer brands. Nexus gives DTC finance teams the unit economics visibility they need to scale profitably.
Selling on Amazon, Shopify, Walmart Marketplace, and other platforms creates complex reconciliation challenges — fees, returns, advertising charges, and settlement timing all vary by platform. Manual reconciliation is slow and error-prone.
High return rates in e-commerce create significant accounting complexity — return reserves, refund accounting, and chargeback disputes must all be managed systematically to ensure accurate P&L.
DTC brands need to understand customer acquisition cost and lifetime value by channel to optimize marketing spend. Without connecting CRM, marketing, and financial data, CAC and LTV are estimates, not facts.
GAAP (ASC 606)
US Sales Tax nexus (all 50 states)
Marketplace reconciliation
automated daily
Return reserves
always current
Contribution margin
by channel visible in real time
See how Plurafi handles your industry's complexity